Sports surveilace plan

SPORTS REVENUE MANAGEMENT AND LEADERSHIP Assignment 6 grocery Surveillance Plan This is a be after or guidelines that will be used to analyse and prevent the sales event and manufacture of excogitate sports apparel and manage. INTRODUCTION As applied science advances and counterfeiters get abreast with technology fake merchandise and memorabilia finds its expressive style into the hands of unsuspecting fans, and there are a play off of(prenominal) safeguards to separate real products from the counterfeits.( Allbusiness.com, Monday, February 4 2008) Counterfeiters targeting collectible items. It not plainly hurt the athletes that are sign things, it hurt the fans who go in to it because they want authentic merchandise to remember a shorten or a game. If it is counterfeit, it destroys the memory. ( Allbusiness.com, Monday, February 4 2008) Manufacturers need to proactively address this produce in order to protect their brand image and secure their revenu e streams. (Business wire, January 18 2006) It is for these reasons that a market surveillance broadcast should be growed to counter these challenges in sports management. MARKET explanation To eld sports apparel and merchandise industry is dynamic since it involves online selleer sites and sensible store outlets. However of major concern is the online auction websites equivalent eBay.

The growth of the Internet has caused proliferation of flip-flop in counterfeit goods by providing counterfeiters with a global platform to reach billions of buyers. Counterfeiters encounter profit of the anonymity on au ction sites and the increasing act of onlin! e mint shoppers to sell substandard products to consumers who believe they are acquire a good deal on the real thing. (Business wire, January 18 2006) occasion AND OBJECTIVES The purpose of this surveillance plan is to monitor trade in counterfeits so as to be able to develop necessary and effective measures to counter this problem. This is important because these illicit trade greatly reduce the amount of revenue...If you want to get a ample essay, order it on our website: BestEssayCheap.com

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