Case Study: King of the Hill Essay

1) What leadership traits account for Denny Hill’s success? Denny is using the perfect traits of a teacher keeping the swim team interested so they do not lose focus in the meeting or the workouts. Denny also shows his team confidence, in himself as well as in his team. Due to this Denny has the faith of his team behind him and their truest in his abilities. 2) How would you describe Denny Hill’s leadership abilities? I believe Denny developed leadership abilities through hard work and practice, because the first year swim team did not do so good. Denny learned from his mistakes and took various steps to make himself a better leader. He also encouraged his swim team members to pick up leadership roles. 3) Leadership includes administrative skills, interpersonal skills, and conceptual skills. How does Denny Hill stack up on these skills? As a teacher Denny is well versed in administrative skills as he has to see to grades, progress reports, and even evaluating student progress on a daily basis. Denny’s interpersonal skills get tested on a daily basis with peer and student interaction. Denny has conceptual skills in that what he did for the swim team the previous year did not work. He had to re-evaluate the situation and come up with another workable plan for the swimmers. Denny is doing a good job utilizing these skills and taking the swim team in the right direction. 4) How does Denny Hill integrate task and relationship behaviors in his leadership? Denny does have task behaviors in his leadership as he has planning to do for the swim team which include team meetings. There is also relationship behaviors included in his leadership when he assigns the students to become a part of the leadership team. 5) From a relational perspective, how would you describe Denny Hill’s leadership? Denny Hill’s leadership is interactive where the swim team has the ability to share leadership roles, authority, and influence. 6) In what way does Denny Hill’s coaching exemplify leadership as an influence process? Denny utilized his influence on the swim team so they can reach common goals. Denny wants a winning swim team and the swimmers want to win, as well as, want to make their leader proud. Reference Northouse, P. (2015). Introduction to leadership: Concepts and practice (Third ed.). Los Angeles: Sage.

Hotel Reservation System

Online Hotel Reservation System Supervisor Mr. G. J. K. November 2012 Abstract Our project is carried out to develop a web-based application called Online Hotel Reservation System. The purposes of building the Online Hotel Reservation System are for guests to make online reservations and for hotel personnel to manage reservations, housekeeping matters and content of the web application. Problems with the current system which were discovered during business studies are time-consuming reservation process, ambiguity view of hotel condition, static content in online system and lack of housekeeping management system.The Online Hotel Reservation System is significant to optimize the potential of the system, which offer the speed and convenience of one-stop availability check, instant purchase and confirmation in reservation process. The system to be developed would also allow staff to manage housekeeping matters and update all data on the Internet, 24 hours a day, without involving a web d esigner. Research on this project is conducted by visiting the websites of various hotels and material on hotel reservation all from the internet.The methodology applied in developing this system is Waterfall Paradigm. In conclusion, this automated system is aimed to save time and money for users thus resulting in high profit to the hotel and better services to the customers. Hotels will need low maintenance cost to maintain the system. The system to be developed would also provide an economical way for the customers to do room or meal booking, or to obtain information. Contents Figures Tables Part1 INTRODUCTION 1. 1 PreambleThe online Hotel Reservation is developedfor COE 497 PROJECT 1 which is one of the final year courses offered in the Computer Engineering programme. The hotel referred to in this project is the KwamengaHotel located in Fumesua, Kumasi. After studying the current system for reservation at the hotel, it discovered that the system did not provide a way for hotel pe rsonnel to manage the content of the website. The content of the website is managed by the web designer. The system did not provide housekeeping feature for the housekeeper to keep track their daily work.Potential guests are also unable to view full picture of the room their going to reserve. The purposes of developing Online Hotel Reservation System for the hotel are to manage the online hotel reservation and contents of the hotel’s website. The application will be divided willbe divided into two core functions. The first function is developed for the online transaction via Internet, which is mainly used by the hotel’s guests whereas the second function is developed for the hotel’s staff to manage the content of the website and housekeeping matters in hotel.The guests may access the hotel’s official website to get information about the hotel, such as room rates, hotel facilities, location of hotel, and virtual tour on hotel rooms and to make the online h otel reservation that is room booking via the internet. Meanwhile, this application will enable hotel’s administrator to manage the online room reservation,online meal reservation, and housekeeping of hotel rooms. This application is aimed to provide solutions for current system in order to give better services to hotel’s guest.The application also will become a good tool for the hotel staff to manage the reservations, content of portal and housekeeping matters. 1. 2 Problem Statements The problems that influences the motives for creating a new system for the hotel are stated below a) Time consuming reservation process Online guests have to spend more time to confirm or guarantee their reservations b) Ambiguity view of hotel condition There is not much information provided in current system for guests to know the condition of the hotel that they are going to stay in. c) Static content for online systemThe content of their website is static and hotel personnel have no w ay to control content themselves. They are required to contact with system developer or programmer to update their website. d) Lack of housekeeping management system Current system did not provide feature to deal with housekeeping matters. 1. 3 Objectives * To develop an internet based system that results in significant competitive advantage for the hotel in a highly competitive market by effective advertising and promoting over the internet * To maximize the hotels sales and room occupancy by empowering customer to book their hotel rooms online. To support highly integrated processes and services that cross many business functions and reach out directly to the worldwide customers. * To provide improved services for existing customers while creating new business opportunities for the hotel. * To increase the productivity of the staff by automated shared information and simplified booking process. 1. 4 Scope In this project, an online room reservation, meal reservation, package reser vation, managements for reservations, management of system’s content and management for housekeeping is developed.The guest’s will use the online room reservation, meal reservation and package reservation facilities for room, meal and package booking respectively. Guests will use the application to get information for hotel and may have virtual tour on hotel rooms. The authorized hotel staff will access the ‘back office’ to manage room, meal, package reservation and maintain information about the hotel such as room rates and hotel specific offers. This system would also provide schedule for hotel housekeeping.For the online room reservation, the scope for the guest’s usage will be focused on the instant room reservation. Meaning that, the guest may reserve the room in advance. The guests may check for room availability and choose the room type they preferred. Guest’s booking will have an instant confirmation. Guests can guarantee their reserv ation by giving the credit card details in reservation form or by cash deposit. For online meal reservation, guest may reserve their meal from hotel’s restaurant in advance.They can view the set meal available in the restaurant online without calling to the restaurant. For the ‘back office’, the scope for staff usage will be focused on management works. They can manage the room, meal and package reservation by reading the reservation records made by the guest. Staff will have a complete control of the system’s contents through the ‘back office’. They can instantly update the hotel’s room description, availability, rates, news, special promotions and more at any time, at no cost.The housekeeping feature will be providing housekeeper a monthly schedule for their work. Housekeeper Manager may easily generate schedule from the system. This is for the reference of housekeeper in order to keep the hotel rooms’ clean every day. The onli ne Hotel Reservation System will upload to the server so that visitors can browse through this system via Internet. Meanwhile, hotel staff can access ‘back office’ via local area network to manage the system’s content, reservation and housekeeping. 1. 5 Contributions 1. 6 Expected Output Part 2 LITERATURE REVIEW

Forever New Case Study Essay

Indian Retail Sector India is one of the most desirable retail destinations in the world. India’s twin growth engines of economic growth and demographic profile set it apart from other nations and present a compelling business case for global retailers looking to enter the market. PwC research indicates that India’s retail sector is worth US$ 350 billion and has a low organised retail penetration of 5 to 8%. Modern trade emerged during the 90s, primarily in the food and grocery sector, and is now growing at a Compound Annual Growth Rate (CAGR) of 15 to 20%. A large market potential for a range of categories is indicated by low ORP, increasing urbanisation, growing incomes, increasing consumer confidence, etc. India’s retail sector comprises organised and unorganised participants. Given the size of the country’s retail market, PwC research and other reports suggest that the 12 million mom-and-pop stores comprising India’s unorganised market can co-exist with modern trade players. Recognising the long-term growth potential of India’s retail market, some of the country’s largest conglomerates have allocated billions of dollars to launch large scale retail initiatives that span cash-and carry, food and grocery, books, music and leisure, gems and jewellery, footwear, apparel, accessories, etc. India-based retail incumbents are expanding their presence across a range of categories, experimenting with formats, launching private labels, strengthening supply chain systems and more. Global retailers are also assessing the Indian market with keen interest. They have recognised that the next wave of growth in terms of generating revenues, reaching new customers (including the large number of middle-class consumers) and harnessing research and development (R&D) and innovative skills. An aspiring middle-class of 300 million consumers, a large demand-driven population of 500 million young consumers and a relatively untapped rural population of 700 million people constitute the growth story. Besides, a strong GDP growth, rising consumer confidence, consumption-based behaviour, increasing incomes and a large pool of consumers have made India one of the world’s most attractive retail destinations. Major demographic groups are driving purchases across categories: Sources: PwC analysis Capgemini, Merrill Lynch Wealth Management India’s Retail Fundamentals: Market Size Compound Annual Growth Rate Unorganised Sector Organised Retail Penetration Retail Density Contribution to GDP US$ 350 Billion 15-20% 12 million mom and pop stores 5-8% 6% 14% Indian economy displays resilience in the midst of global crisis. Source: Prime Minister’s Economic Advisory Council, Government of India Demand drivers Demanding consumers: Indian consumers are demanding access to products and services that delight and excite them, are of good quality, and provide value for money. Increasing incomes: Strong GDP performance, capital market growth and the emergence of new industries are creating new millionaires and boosting income levels. This acts as an incentive for consumers to spend more on products. They are also experimenting with brands, trying new products, etc. Evolving consumption patterns: Traditionally, the focus of Indian consumers was on saving. However, positive macro-economic fundamentals, an evolving retail market, lifestyle influencers, etc. are ensuring that consumers spend more across categories. Other aspects, like the emergence of double-income households, easier access to credit and society’s acceptance of self-indulgence, are changing purchasing habits. Supply drivers Expansion: The growth of modern trade and expansion plans are enabling consumers to easily access retail products and services across urban, Tier II and Tier III cities and towns. Growth opportunities: Some high growth categories in the retail sector include children’s wear, accessories, consumer durables, leisure, apparel and footwear. New entrants: Some of the world’s largest and most prestigious brands and retailers have a presence in India. Those who have not yet entered India are assessing the market with interest. The central government recently took a decision to allow up to 51 percent foreign direct investment (FDI) in multi-brand retail and raise the limit for overseas investment in single-brand retail to 100 percent. Benefits of FDI Consumers: plethora of options with better quality. Government Exchequer: Payment of indirect taxes through the supply chain by the modern trade players, primarily service tax. Farmers/Producers: Establishes efficient supply chains that links farmers and small manufacturers directly with retailers which maximises value for stakeholders. Together with back-end infrastructure, this will minimise wastage (especially of fresh foods and vegetables), increase farmers’ realisations, encourage best practices in crop management and improve food safety and hygiene. Unorganised Trade: Mom-and-pop stores can exist alongside modern trade players and can explore partnership models (e.g., sourcing, franchise partners) in a rapidly changing retail environment . India’s retail sector is an evolving market. The sector will grow and develop over the next four to six decades, since consumers will earn more, those below the poverty line will cross over, the gains from economic growth will be felt more inclusively, etc. Pune Retail Scenario The retail sector in Pune was earlier confined to a few markets which were unorganised, chaotic and crowded. In the last two years, however, the rise in modern retail outlets can be seen across the city. Koregaon Park Plaza, Inorbit, Phoenix Market City, Pulse, Kumar Pacific Mall and Amanora Town Center are the new ones that have joined the already existing malls like S.G.S Mall, Mariplex and Central to name a few. Source: CBRE India Retail Market View 2011 Source: CBRE India Retail Market View Source: CBRE India Retail Market View Pune has come a long way in recent times. The IT market, automobile boom, student community, thriving service sector, robust real estate market and increase in the number of professionals have led to an expansion of the city. This rapid urbanisation, and the new demands of Pune’s global citizens, has led to a rise in the number of malls, offering high-end brands. Introduction Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. It was started by Dipendra Goenka and Amanda Goenka, an Indian-South African couple in 2006. The brand celebrates the feminine beauty of women, a signature style flowing through every creative element. Collections are inspired by global trends in art, film, music and theatre as well as haute couture runway shows in Paris, London, Milan and New York. It was started as Dipendra Goenka saw an obvious gap which was not only restricted to the Australian market but all over the world. With Forever New, the Goenka’s targeted daughters who are willing to shop with their mothers, a group that flies well under the cultural radar. Normally it gets very difficult for a woman who is on her far side of 40s to struggle with hot pants and play suits of her daughter’s choice, and hence Forever New is a one of a kind store which makes women of all age groups comfortable and creates an environment for all ages groups who prefer ethereal to edgy range. Forever New has created a fashion empire based around the frilly and feminine It is one of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores in 11 countries globally. The company was restructured in 2010 to support it’s growth which values it at about $108 million, although the ownership remained unchanged. While Forever New is best known as an Australian retailer, the 250-store chain already includes outlets in China, India, New Zealand, Singapore, South Africa and Turkey. While Forever New’s restructure meant that it was impossible to say how much the chain made in 2011. Accounts filed with the Australian Securities and Investments Commission showed that between June 25 and July 31 in 2011 it cleared $480,000 profit on about $1.9 million worth of sales. It had assets of almost $50 million and employed about 700 people. Forever New in India Forever New was launched in India soon after it was launched in Australia. It has its head office in Noida, Uttar Pradesh. It also has its branches in Delhi, Mumbai, Bengaluru, Pune, Hyderabad and Kolkata. Segmentation, Targeting and Positioning In the Indian scenario the segment for Forever New will be women of almost all age groups starting from 15 years. They can be teenagers or college going students, fashion conscious girls, celebrities, elite class of women or house wives involved many in social activities etc. The target audience for frilly, ultra feminine products of forever new ranges from 15 to 60 years as the designs are on the classics edge. Along with that it does make collections inspired from the runway for the fashion conscious women. For the teenagers it has edgy, cute and girly designs. It has different price ranges for women of the elite class and celebrities and provides them with luxurious fabrics and designs. For the women aged 40-60 it has frilly, elegant clothes with a soft pastel palate so that it suits their age and style and doesn’t look flashy. Overseas it positions itself as a middle range brand which caters exclusively to women of all age groups primarily from 15 to 60, but in India generally after the age of 30-35 women do not prefer it. Hence in India it has positioned itself as a very chic, feminine, high fashion expensive brand which caters to women of age group from 15 to 35. The Marketing Mix Product: The products of Forever New are exclusively for women and have a wide variety under them. Under the clothing section they have dresses, tops, pants, skirts, denims, shorts, knitwear, coats and jackets. They widen their range with a beautiful collection of bags, sunglasses, shoes, jewellery, hats, belts, scarves and gloves. The products are very feminine, frilly, and classy and generally have soft colours. The quality of the products is very good especially the choice of fabrics or materials for each piece. Design-wise the products are according to the latest fashion forecasts or they are just plain simple classics. Price: Different products have different price ranges, starting from Rs 800 to Rs 15,000. Promotions: Forever New in India promotes itself through hoardings in malls. It also gives away its products for shoots in fashion magazines for which it gets due credit, hence displaying its latest collection through print media. Exhibitions are put up in Mumbai to create brand awareness. They also do mobile marketing by sending an SMS to every customer informing them about their new offers and sales. It gives away free catalogues to people who enter their stores to increase its brand awareness. It has an online shopping website which displays and sells the latest collections. Place: It sells through 2 different channels. Stores and Online. In India Forever New doesn’t have stand alone stores. They are located in malls. The head office is in Noida but the inventory is shipped from Australia to each store in India separately, even though the products are manufactured in China. Forever New, Pune Forever New is located in 2 different malls in Pune: ï‚ · Town Centre Amanora, Hadapsar Town Centre Amanora in Pune is a lifestyle retail centre, spread across 20 lac sq. ft. It is set according to world class standards, it is destined to be the retail and cultural epicentre of Pune, catering to both Western and Indian sensibilities, it has everything from premium to mass retail, cinemas, quick service restaurants, cafe’s and fine dining options. Town centre is destined to get a steady stream of customers, keeping them engaged throughout the day and create a profitable equation for retail partners. The location is an advantage for Forever New as it has almost all kinds of people coming to the mall out of which a majority are young women from the age group of 15-35 because the mall is situated right at the entrance of Amanora Township spread across 450 acres and is near the Magarpatta area, the hub of IT professionals. ï‚ · Koregaon Park Plaza Koregaon Park Plaza built on European concept, launched on 2nd March 2012 is a world class attraction with a premium retail mix and the epitome of â€Å"shop entertainment† where visitors will find a host of wonderful, engaging activities. The retail positioning of the mall is mirrored by its location in the heart of Pune, at Koregaon Park. This combination of centralised location and the mall’s world class architectural features positions Koregaon Park Plaza as an appealing destination for tourists & shopaholics of Pune. The location should’ve been an advantage for Forever New had the mall been as successful as promised but unfortunately Koregaon Park Plaza is not doing so well, but loyal and regular customers of Forever New do visit often and shop from there. Since the mall is isn’t doing well, it is very difficult to form new customer relationships leading to less brand awareness. Forever New in Town Centre Amanora, Hadapsar It is a small store in a rectangular format. Size: 375 sq ft. Approximately. The customers that come to this store are mostly young girls (teenagers), IT professionals or housewives of the upper middle or high class. Store Layout: The store in Town Centre Amanora is a small, congested store. It has very less space to move around. The focus does not go on the primary wall. The nesting table at the entrance takes up too much space. The trial rooms are big and well accommodating. There is no proper defined space for accessories. There is no defined path for the customer Forever New in Koregaon Park Plaza This store is in rectangular format with a fairly good size. Size: 400Sqft Approximately. The customers that visit this store are mostly loyal customers and are located far away from the Magarpatta area. It also has college going girls coming in to store. Women/girls from upper middle class or high class also come here to shop. Store Layout: The store in Koregaon Park Plaza is comparatively bigger and spacious. The store provides a well defined path for the customer. It has been put up in such a way that the focus goes on the right places. The store is very spacious and welcoming. It attracts attention. Common Features: Almost all the International stores have a Visual Merchandising guideline from their country head office that they have to follow. Some of them are: ï‚ · The collection stories and their display criteria. For instance, the way the story for is be spring it collection has to Tropical Fantasy and the displayed on the primary wall is already decided and ï‚ · ï‚ · The sent window by the display Australian head office. design too comes from the Australian head office. The basic store characteristics, like the humungous beautiful mirror behind the cash counter, the chandeliers, the white walls, the fixtures, nesting tables, trail rooms with maroon curtains, the chic and fun soundtracks, the comment book, the catalogues etc. Whatever things do not get sold off after a particular period of time are sent back to Australia. The collection is updated every month. Everything each store. Sales happen twice a year. This brand wants to ensure that the customer have a first class experience while visiting their store. So that when they walk out they form an image of the brand in their head and position it as a classy, feminine and delicate place. comes from the Australian head office directly to Brand Portfolio Like mentioned before, Forever New is an exclusive women’s wear brand. It has an ultra feminine style and the designs are inspired by classics and latest runway shows of New York, Paris, Milan and London. In India it is considered as an expensive brand. It uses expensive and delicate fabrics like silk and lace for its products. It provides a good visual experience when one enters its store. groups of women. The products are like the brand itself, delicate and beautiful. It has a wide variety of products and sizes for all the age Sizes Women’s Sizing Chart Measurement Point Bust Circumference Waist Circumference Hip Circumference 4 74 57 83 6 79 62 88 8 84 67 93 10 89 72 98 12 94 77 103 14 99 82 108 16 104 87 Clothing International Size Conversion XS S M L 4-6 8-10 12-14 16 Footwear International Size Conversion Australia US UK Europe 5 5 3 36 6 6 4 37 7 7 5 38 8 8 6 39 9 9 7 40 10 10 8 41 Ring Size Guide (measurement is the diameter of the ring) S/M M/L 17mm 19mm Product examples: Dresses: The stores comprised of almost 25 different types of dresses: Some of them were: 1. Cassie Embellished Strap Dress 2. Yvette Skater Dress 3. Ella Low Back Dress 4. Poppy Strapless Waterfall Dress The dresses had a very wide price range starting from Rs 2000 to Rs 15,000. The sizes varied from the kind of dresses available. In general the fastest selling sizes were 6 and 8. The slowest selling sizes were 12 and 16. Tops: The store comprised of almost 45 different kinds of tops Some of them were: 1. Trixie High Low Top 2. Koko Studded Pocket Tee 3. Chelsea Printed Tank 4. Mackenzie Roll up sleeve The prices of the tops ranged from Rs 1200 to Rs 6000. The sizes varied according to the different kinds of tops. The fastest selling sizes were 8, 10, 12 and 14. The slowest selling size was 4. Pants The store comprised of almost 20 different kinds of bottoms: Some of them were: 1. Isobella Draped Pant 2. Leya Casual Skinny 3. Arla Tuxedo Shorts 4. Oslo Piped Pocket Jegging The prices of the pants ranged from Rs 1200 to Rs 4000. The sizes varied according to the different kinds of pants. The fastest selling sizes were 8, 10 and 12. The slowest selling sizes were 6 and 16. Bags The store comprised of almost 15 different kinds of bags: Some of them were: 1. Lori Satchel 2. Ava Grace Small Bag 3. Ariela Hard Case Clutch 4. Lucy Stud Coin Accessories The store comprised of a lot of accessories: Some of them were: ï‚ · ï‚ · ï‚ · ï‚ · Tilly Pearly Statement Ring Heather Beret Vanessa Lace Scarf Jaylyn Enamel Torque The store comprised of almost 15 different kinds of shoes: Some of them were: 1. Prianne Platform 2. Sonia Embellished Sandal 3. Candice Diamente Pump 4. Lolita The prices of the pants ranged from Rs 2500 to Rs 6000. The sizes varied according to the different kinds of shoes. The fastest selling sizes were 6, 7 and 8. The slowest selling size was 10. After studying the assortment of both the stores, it can be concluded that: The size 4 clientele in the Pune sector is less. The most common sizes are 8, 10 and 12. Oversized people generally do not prefer Forever New for dresses and shoes but they prefer the tops. Competitive Analysis According to the Pune Retail Scenario, the direct competitors of Forever New would be: ï‚ · ï‚ · Mango Zara Even though they have different styles and they all are from different parts of the world still in the Indian market these brands are competing against each other. Mango: Mango clothing is a Spanish multinational based in company Barcelona. It designs, manufactures and markets clothing garments and accessories for women and men. Mango opened its first shop in 1984. What started out as a small team began to grow as a result of an ambitious production system based on the philosophy â€Å"justin-time†, which defined product concepts, store design, quality standards, price and brand image. This solid approach has turned Mango into a Spanish fashion leader. Mango can be differentiated for having a highly-defined concept. The Mango concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban women for her daily needs is the formula they have analysed, adapted and applied in all the countries in which Mango is present. Zara: Since the moment the first Zara store’s doors were opened in 1975, the growth of the Zara fashion line has built a been unstoppable. In Zara famous the has brand competitive successfully clothi ng industry, worldwide thanks to their premium locations as well as a unique management system of design, production and supply chains. Unlike other fashion brands, it takes Zara only 10 to 14 days from the time they design new clothing until it arrives in stores. This â€Å"fast fashion† concept and operation allow Zara to always provide the most fashionable clothes to their customers, and the ever-renewed collections definitely help build brand loyalty. Brand Positioning: Factors Quality Variety Sizes Assortment Value for Money Price Design Style Forever New Good Fair Good Poor Fair High Good Good Mango Good Poor Fair Good Fair High Fair Poor Zara Poor Good Poor Good Poor Medium Good Good Mango in Pune has established itself only as a women’s wear brand. Unlike Forever New it has a very good assortment of products. It has a category of products which can be affordable by middle and upper middle class women and another category which can be affordable by elite classes. It has better quality but less variety. Zara in Pune opened up recently in 2011. It has great style and is up to date with fashion, but unlike Forever New it has sizing issues and most of their products are sold out or not available in proper sizes. It has poor quality goods when compared to Mango or Forever New. It is cheaper than both the brands but it doesn’t provide value for money. Forever New SWOT Analysis Strengths ï‚ · ï‚ · ï‚ · ï‚ · Filled in the brand gap of mother daughter shopping together. Unique Products Brand name Customer Loyalty Online Market Weakness lot of Indian consumers are not able to relate with the brand. Very expensive Weak Promotion Strategies Less brand awareness Emerging Markets Increasing Economy New Products Innovation New Technology Threats Intense Competition Substitute Products Substitute Market Losses due to low acceptance rate of consumers Strengths Forever New is a big brand name and a lot of consumers will be directed towards it cause of that. It has a USP of filling in the gap of mother daughter shopping together. It has exclusive products for women. It has high customer loyalty rate. Forever new has established itself in the online market which is the latest trend in the retail business. It ships to India free of cost which adds on to the rest of the advantages. Weakness A lot of Indian ‘mothers’ who go out shopping with their daughters won’t be able to relate to the brand. Another weakness is that due to the high prices of the products a lot of people do not prefer buying from there. It has poor promotional strategies and hence the consumers don’t notice it much and hence less brand awareness. Opportunities With the new technology coming in it would be easier to design and produce goods leading to faster innovation and new products. The economy is increasing and hence more and more people will be willing to spend on such brands. Threats There is intense competition from a lot of International brands as they are also looking forward to invest in the Indian Retail Sector. Substitute products and substitute markets at better deals will pose a threat to Forever New. Since the Indian consumers are not accepting the brand properly the company might go into a loss. Data Analysis and Interpretation Why do people shop from Forever New? Sizes Quality Pricing Design Style 0 Why do people shop from Forever New? 2 Style 12 4 Design 9 6 Pricing 1 8 10 Quality 5 12 Sizes 1 14 A majority of people shop from Forever New because of its style followed by its designs. Preferred Mall 14 12 10 8 6 4 2 0 Town Centre Amanora Koregaon Park Plaza Preferred Mall According to my sample size the mall preferred to visit Forever New is Koregaon Park Plaza. What do people prefer buying? Tops Bottoms Dresses Shoes Accessories 3% 13% 37% 34% 13% Almost 37% of people buy tops from Forever New which is closely followed by Dresses (34%). How often do people visit Forever New? 10 9 8 7 6 5 4 3 2 1 0 Weekly Fortnight Monthly Once in 6 months Yearly How often do people visit Forever New? According to my sample size a majority number of people visit Forever New monthly while hardly anyone visits it weekly. How much do people spend? 9% 18% 500-1500 1500-2500 32% 2500-5000 5000-10000 41% In this sample size 41% of people spend Rs 1500-2500 and 32% spend Rs 25005000 on Forever New. Which other brand do you prefer? 16 14 12 10 8 6 4 2 0 Mango Zara Promod Other Which other brand do you prefer? Maximum number of people prefer Zara if not Forever New. Problems faced 4% 4% 8% Style Designs Pricing 46% 38% Quality Sizes Other 0% According to this sample size the major problems faced in Forever New are sizes and prices. Preferance: Store or Online 20 18 16 14 12 10 8 6 4 Preferance: Store or Online 0 Online Store Many people prefer visiting stores over online shopping. Membership Card? 16 14 12 10 8 6 4 2 0 Yes No Membership Card? A majority of people prefer a membership card for Forever New. Recommendations and Conclusion Forever New is moving at a very slow rate in Pune. It caters only to a limited clientele and many people are not aware of it as a brand. People who are aware of this brand and shop from it are not very happy with the sizes and the prices it offers to them. Along with that a lot of people complained that it has limited variety and goes out of stock fast. Despite all these issues, Forever New does have a brand loyalty and some people do follow it regularly, generally on a monthly basis because of its designs, style and quality. A lot of people are not aware about the online shopping facility of this brand and hence do not take advantage of it. The major backing of the online shopping market is that people prefer going to stores because they like the overall experience of actually touching the product and then deciding on whether to buy it or not. International Brands like Forever New are currently going through a bad phase in Pune because consumers are still in the middle of accepting such expensive brands. Growth Opportunities Even though the women’s wear apparel is booming right now, it still is a little congested. But if there is a proper gap like mother daughter shopping together in one store (similar to Forever New), it can easily fit in the Indian scenario, one just needs to work on the styles and sizes a bit so that the Indian mothers accept it more openly. Indians as consumers are still not ready to shell out a lot of money on apparels so if one can work on the prices and they come down a bit for a brand like this, it will be successful in the Indian market. References and Bibliography Winning in the Indian Retail Sector Indian Retail Report: Opening more Doors CBRE India Retail Market View 2011 http://www.forevernew.com.au/ http://www.canalwalk.co.za/shop.htm?shopMGID=35523 http://www.waterfront.co.za/shop/shopcontent/Pages/ForeverNew.aspx http://www.google.co.in/search?rlz=1C1LENP_enIN472IN472&sourceid=chrome&i e=UTF-8&q=globalhttp://www.zendesk.com/why-zendesk/customer/forever-new http://pune.mallsmarket.com/malls/koregaon-park-plaza-pune http://pune.mallsmarket.com/malls/town-centre-amanora-hadapsar

The painting A Jeu de Paume Before a Country Palace

Adriaen van de Venne `s painting   A Jeu de Paume Before a Country Palace: An AnalysisThe painting A Jeu de Paume Before a Country Palace is a small painting by the Dutch artist Adriaen van de Venne.   The beauty of this painting is spectacular.   The picture presented is busy with many people in the depiction as well as many activities.At first the eye is drawn to the palace.   Even though it is in the country, it is ornate and impressive with its spires and cupolas.   Faded into the background is the image of a silhouette of a village.   The sky is littered with birds, and dogs dominate the crowd scene.Bordered by an elegant fountain and garden on one side and a forest with goats and deer on the other, there is a game of ball taking place.   Many people of all classes and backgrounds are entertained by watching the game.   In the left hand corner there are lovers who are oblivious to the rest of the excitement.   The one character that stands out is the middle age d, hefty man in the front who is dressed as a country gentleman.   There is a sense of frivolity in the mood of this painting.  A Jeu de Paume Before a Country Palace was painted in sixteen fourteen.   The oil on panel is six and one half by nine inches.   This painting and its companion, A Merry Company in an Arbor, were part of a series of four landscapes representing the seasons. This painting probably represents summer. (A Jeu de Paume Before a Country Palace)   The painter, Adriaen van de Venne, was born in 1589 in Delft, Netherlands, and died in 1662in The Hague, Netherlands.

Self leadership Essay Example | Topics and Well Written Essays - 2500 words

Self leadership - Essay Example The intention of this study is self-leadership as a process in the course of which people influence themselves to attain the self-direction and self-motivation required to perform. Self-leadership engrosses behavioral as well as cognitive strategies that are imagined to positively manipulate consequences. Self-assessment can direct to the recognition of behaviors that ought to be changed, enhanced, or eliminated. This foundation of self-assessment empowers the individual to become more effective in outlining personal goals that may show the way to improved performance. Self-rewards, however, can be used to strengthen desirable behaviors and goal accomplishment. Desired behaviors can be shaped by self-rewards and self-punishment predominantly when used cautiously and reserved for critically negative behaviors. Finally, the continuous practice of desired behaviors prior to actual performance can permit the correction of problems and the prevention of pricey miscues. In short, self lead ership allows encouraging constructive, desirable behaviors that lead to winning outcomes, while holding back negative, unwanted behaviors that go ahead to unsuccessful results. A lot of individual performance tribulations result from dysfunctional thinking. Such vague and distorted thoughts usually result from underlying dysfunctional assumptions and beliefs that are repeatedly prompted by stressful or traumatic situations. Thought self-leadership implies that a self-analysis procedure one can not only identify dysfunctional beliefs and assumptions but can also confront and replaced them with more rational ones (Burns, 1992). What we stealthily tell ourselves can be defined as Self-talk or self-dialogue (Manz, 1992). Since individuals assess, tutor, and react to themselves mentally therefore this self-talk more often than not takes place at unnoticeable stages (Manz, 1992). In the course of the effectual employment of self-talk strategies, individual can find out to suppress and de ject pessimistic and negative self-talk while encouraging optimistic self-dialogues (Seligman, 1991). Replacing dysfunctional and negative self-talk patterns with constructive inner dialogues can enhance the performance (Manz & Neck, 1999). Optimism has a positive relation with physical and mental health, and at the same time it grants one the ability to muddle through stressful situations (Fahey, 1998). According to Scheier and Carver (1992) an optimistic point of view bequeath benefits on what people accomplish and what people are competent to pull off in times of adversity. In short, self-leadership suggests that an individual’s performance levels can be improved if he possesses optimistic, opportunity-focused and constructive though patters rather than pessimistic, obstacle focused and dysfunctional thought patterns. To sum up self-leadership theory asserts that behavioral and cognitive strategies tend to have a

Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1500 words - 1

Kodak and Fujifilm - Essay Example The founder of Kodak, George Eastman, an American, was dedicatedly fascinated on still photography and cameras. He patented photographic film to be stored in a roll in 1884 and after four years he had developed the first camera in the world of his invention and started operating in London. Subsequently, gradually the company became the global leader and started to dominate in the global market which has transcended beyond a century. In 1975, firstly, the company brought in significant change in the world of photography inventing digital camera. However, after 1984 in the photographic industry Kodak noticed profound changes in relation to the behavior of customers but still it remained indifferent about the changes in technologies and marketing strategies. As a result, in the 21st Century, it had to stop to manufacturing of a number of products one by one for being unable to sustain and owing to a lack of demand of the products. Finally, in the year 2012, the company filed for bankrup tcy (Beaudette & Palank, 2013). Fujifilm, a Japan based company was established in 1934 and within a decade it spread its landmark in the global market with the incorporation of effective strategies and continuous modernization of technology. In 1980, in keeping with customer requirements and to ensure its sustainability in the global market, the company made a switch from the film to digital market. As a result, it was able leverage huge amount of money from the film business and gradually reached the pinnacle of success in the photographic segment (Fujifilm Europe, n.d.). Core Business of Kodak and Fujifilm Kodak is a well known organization in the photographic film products, equipments, materials, digital imaging and services. Another principal business of Kodak is Kodak international-financial & banking business (Francis & Nias, 2012). The primarily business activities of Fujifilm entail to be involved in the development, production, sales and services of the color photographic film, digital cameras, color paper, photofinishing chemicals, graphic arts materials and equipments, medical imaging equipments, optical devices, photocopiers and printers. By the availability of these varied products, segmentation and innovation, it has captured a big global market after 1990s and has become a market leader in the photographic world in recent times (Fujifilm Europe, n.d.). Compare And Contrast About The Approach Of Management Of Both The Companies To Embrace Innovation And Management Differences That Have Impacted The Relative Success Of Kodak And Fujifilm In the global market perspective, the key dimensions of ‘change’ and ‘innovation’ are the key determinants of success to sustain in the competitive business world. These two factors are the main reasons for the downfall of Kodak and pinnacle of success for Fujifilm in the photographic market. Though Kodak entered in the market of Japan in 1905 but the management of the organization did n ot take the market seriously for strengthening the distribution system, marketing strategies, segmentation, and for making customers needs and demands assessment. After a long period in 1977, it started to focus to strengthen the marketing chain, distribution system and advertising. As a result, it became one of the best photographic product producers of the year in Japan by

Discussion 7 Essay Example | Topics and Well Written Essays - 500 words - 3

Discussion 7 - Essay Example A number of experimental research designs are available for use in general social research (Srinagesh). A quasi-experimental study is a type of experiment that examines outcomes. However, they do not involve randomly assigning participants to treatment and control groups. A quasi experiment study might compare outcomes for individuals receiving program activities with outcomes for a similar group of individuals not receiving program activities. This type of study might compare outcomes for one group of individuals before and after the group’s involvement in a program. Quasi experimental designs are very useful because of their ability to inform the discussions of cause and effect; however, unlike other experimental approaches such as true experimental studies, they cannot definitively establish this link (Creswell). In this discussion two articles are used one using the experimental approach and the other using the quasi experimental approach. In the first article titled Learning social studies through mastery approach. The study involved two groups the experiment group and the control group. There were two independent variables in this case and they include: mastery learning strategy and conventional strategy. The dependent variable was only one and this was performance in social studies (Adeyemi). In the second article titled an analysis of the interactive behaviors of self-learning management in a web-based Moodle e-learning platform. The independent variables in this case were the Moodle learning platform and the traditional instruction. The dependent variables included obtaining the basic energy concept, submission of homework through the homework section and submission of project reports through homework section (Liao and Lin). In the first article, treatment involved the researcher obtaining course contents in social studies. These were then formed into one