Beauregard

Should Beauregard Textile Company (BTC) announce a impairment of $3.00 or $4.00 per yard for Triaxx-30? Make sure that you do analysis of costs, engage, and intake before you answer this question. Beauregard Textile Company (BTC) has been debating whether to increase the outlay of Triaxx-30 fabrics to $4.00 from $3.00 per yard. Based on an analysis of costs and market demand, we talk that BTC keep the cost of the fabric at $3.00 per yard. This decision was trading floor on an analysis of relevance costs of the fabric at specific quantities based on 2.5 grade historical gross revenue volumes. Incremental costs include direct labor, and materials. As shown to a lower place in Table 1, for course of instructions 1988 1989, total revenue disconfirming relevant costs ( some(prenominal) incremental and avoidable costs) turns out to be more profi dining table at the $3.00 outlay hint than at the higher price point because of the increased demand. If BTC decides to sta y at the $4.00 per yard price point that they have been employing during the first 2 canton of 1990 then their contribution margin will non be as high (see table 1). One provoke point is that the highest contribution margin for BTC will result when both BTC and Calhoun & Pritchard (C&P) raise the price to $4.

00; this is still true even with the 20% corroding in demand due to the fabric not existence available at $3.00 mentioned in the text ledger (see table 2). Even though this is the ideal case for BTC in monetary value of contribution margin, it is not realistic to assume that C&P will raise their price a nd it will grate demand for the fabric. C&P! is content on get together or beating whatever price BTC announces. This strategy has provided them with a sales volume higher than BTC the first two billet for 1990 and it has allowed them to have constant volume sales year oer year from 1988 to 1989 and higher volume year over year from 1989 to 1990. Additionally, Calhoun also tested the water by raising their price to $4.00 in the 4th quarter of 1988 resulting in a 75% decline in...If you want to get a full essay, cluster club it on our website: BestEssayCheap.com

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