Case Study Marketing

Question 1 : The TiVo Case Study1 . Main Problems : Although TiVo has been able to honest a loyal customer base subscribers , it is faced with or so significant problems . TiVo s customer base is reflective of less than champ percent of homes in the US with TVs . There is thus the scrap of progressing from a small customer loyalty base to a mass market , which is crucial for TiVo s survival as a viable business . This challenge is made quite exorbitant considering other formidable competitors like satellite and cable TV providers , ReplayTV , and UltimateTV that are operating in the market place . abominate the significant reduction in the price of the TiVo set from the previous models that sold at 1000 , to current price of in the midst of 246 and 399 , it is still preceding(prenominal) 199 and is thus considered pric ey2 . Solutionsa . For TiVo to make significant inroads in to the mass market , it needs to forge partnerships with big players in the media like AOL and NBC who have the leverage and who can afford to pass around the TiVo sets to subscribers at a discountb .

TiVo prides itself as an easy-to-use technology but in to penetrate the market and stay competitive , it must be able to offer cutting edge technological innovations that sets it in a higher place the competitionc . TiVo needs to diversify its selling strategies to include some discounts or rewards for existing customers who introduce new customers to TiVoQuestion 2 : Aristotle s Eth os , Pathos , and LogosIn ingratiatory com! munication Aristotle posited that three things are key - credibility (ethos , angiotensin-converting enzyme ( pity , and logic (logos . Advertising mediums like billboards use a rophy of catchy embellishments and thus focus more on the pathos in communication...If you want to get a expert essay, coiffe it on our website: BestEssayCheap.com

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